Behringer
packaging redesign for the UPHORIA umc204 HD audio card.
NOVEMBER 2023
Packaging Design
Graphic Design
Brand Design
Visualization
Mockups
Audiophile 2x4, 24-Bit/ 192 KHZ
USB Audio/MIDI Interface with MIDAS Mic Preamplifiers
USB Audio/MIDI Interface with MIDAS Mic Preamplifiers
Behringer is renowned for its affordable, high-quality products, popular among beginners and professionals alike. As my first sound card, the UMC204HD was a pivotal tool in my music journey, recommended by friends for its reliability and accessibility.
However, the packaging left much to be desired. Unlike Apple’s packaging, which feels integral to the product experience, the UMC204HD box felt utilitarian—serving more as a storage solution than something worth admiring. This detracted from the unboxing experience and failed to reflect Behringer's commitment to quality.
Through this redesign, I aim to elevate the packaging to match the brand's values, enhancing the customer’s connection with the product and reinforcing Behringer’s reputation for delivering exceptional value.